Chi-Chi Bello http://www.chichibello.com Art Direction + Design Hollywood.CA.USA Fri, 03 Feb 2012 10:41:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 TRTLBOT – Retail Package Redesign http://www.chichibello.com/?p=1948 http://www.chichibello.com/?p=1948#comments Wed, 24 Aug 2011 20:26:45 +0000 admin http://www.chichibello.com/?p=1948 Ongoing Brand Strategy + Management and Creative Direction for final Packaging Design for LA-based iPhone accessories company TrtlBot. w TrtlBot.

Trtlbot requested a package redesign for their eco-friendly iPhone cases due to inferior confusing packaging. Distributors and retailers from the 2011 CES and 2011 Natural products Expo refused to stock their products in stores because their current branding and packaging did not meet the packaging standard of current iPhone case competitors.

We worked closely with Trtlbot to define their unique values and communicate those intentions effectively with simple direct writing and clean design for their retail package. We have also designed their online packaging. We are currently in the process of an identity rebrand and website redesign and relaunch for Trtlbot.

Photos below are from comps. Currently in final production.

 

Side by Side comparison of old packaging and new packaging

]]> http://www.chichibello.com/?feed=rss2&p=1948 0 Protected: 2011- Product Rebranding/Relaunch (Logo + Visual Language + 3D packaging + POS guidelines) http://www.chichibello.com/?p=1919 http://www.chichibello.com/?p=1919#comments Thu, 04 Aug 2011 07:55:04 +0000 admin http://www.chichibello.com/?p=1919

This post is password protected. To view it please enter your password below:


]]> http://www.chichibello.com/?feed=rss2&p=1919 0 SOUTH PARK – Year of the Fan http://www.chichibello.com/?p=1731 http://www.chichibello.com/?p=1731#comments Tue, 12 Jul 2011 01:06:29 +0000 admin http://www.chichibello.com/?p=1731 Concept + Writing + Design for Comedy Central’s South Park “Year of the Fan” Campaign Pitch. w Royale.

Comedy Central’s 1st Annual 15th Year Ultimate Fan Championship celebrates the 15 year psycho-amazing devotion of their rabid fanbase. Fans can join the upcoming South Park Battle Royale by submitting original user-generated content to be up-voted by online peers and referee’d and by the characters of South Park.

The growing popularity of testosterone-juiced MMA sports has replaced the cheesy-WWF theatrics of our childhood. It has been gaining traction in gyms, backyards, and television sets all over the world. The average South Park viewer has been wondering “When will the world of South Park and UFC/MMA collide” for years. Let’s achieve the fanbase’s ultimate wet dream!

1. CONCEPTUAL + VISUAL INSPIRATION – MMA/UFC

 

2. SOUTH PARK CHARACTERS AS KEY UFC ANNOUNCERS
Cartman as Joe Rogan, MMA enthusiast and sports commentator for UFC. Stan as Mike Goldberg, American Play-by-Play announcer for UFC. Kenny as Bruce Buffer, the “Veteran Goice of the Octogan” with signature move “Buffer 360″.

3. PROPOSED LOGO

3b. PRELIM. LOGO STUDIES

4. BRANDED ON-AIR ELEMENTS

MENU

LOWER THIRDS

POSTERS of Characters arriving at the UFC Main Event

POSTERS-INSITU

WEBSITE

 

5. COMPETITIVE WEIGHT CLASSES (Possible FanBoy Competition Categories):

  • Knitted Objects / Ugly Sweaters Costumes
  • Best Cartman Sweater N Sandwich  Combo
  • Most Surreal Anime Rendering
  • Most Clever  Actually Registered License Plate
  • Most Epically Nerded-out Ascii “Art Farts”
  • Most People Dressed As South Park Characters In Single Area (Guiness World Record)

 

extreme examples of self-inflicted fan love
All South Park artwork found online // clothing: Jean-Charles de Castelbajac // event: Drunk Santa Event, Improv Everywhere’s “Annual No Pants” Subway Ride

 

At the final event, Comedy Central can host a gallery show of most-upvoted items and professional art works/installations and sell them for art-related charities.
Disqualifiers: acting like a general dipshit // competing while under the inḀuence (no whiskey-soaked tampons in the anus // no vodka dripped in the eyes // no weapons or flames  (no matter how funny)

 
6.Alternate Competition Names:
- Comedy Central’s MUFF (Most Ulitmate Fuckin Fan)
- South Park 15 Year Swaffelen
- South Park Ultimate Fan Championship
- Epic Fan NerdOut

]]> http://www.chichibello.com/?feed=rss2&p=1731 0 Mountain Dew – Styleframes http://www.chichibello.com/?p=1095 http://www.chichibello.com/?p=1095#comments Mon, 04 Jul 2011 09:09:03 +0000 admin http://www.chichibello.com/?p=1095 Styleframe design for spot. Currently in Production. w Lifelong Friendship Society.

]]> http://www.chichibello.com/?feed=rss2&p=1095 0 2011 Commercial – Styleframes http://www.chichibello.com/?p=1089 http://www.chichibello.com/?p=1089#comments Mon, 04 Jul 2011 09:06:00 +0000 admin http://www.chichibello.com/?p=1089 Styleframe design for spot. Currently in Production. w Leroy & Clarkson.

]]> http://www.chichibello.com/?feed=rss2&p=1089 0 PERSONAL – A Chevrolet-Sponsored “Happy 49th Anniversary” – E-Card http://www.chichibello.com/?p=1053 http://www.chichibello.com/?p=1053#comments Mon, 04 Jul 2011 08:55:38 +0000 admin http://www.chichibello.com/?p=1053 Inspired by the idyllic Hollywood Hills, the rich chocolate box color art of noteworthy Art Center graduate Thomas Kinkade, Dekalb corn signage, and true love – my partner and I created this 49th Wedding anniversary card for his parents. It collages seminal moments of their relationship in one brightly saturated vector-gilded collage: youthful days in an aqua chevy, the inexhaustible cornfields of Iowa, and a christmas evening seated in a Parisian porkhouse.

Notable Notes: Thomas Kinkade often refers to himself as “Thomas Kinkade, Painter of Light” and  ”America’s most-collected living artist”.

]]> http://www.chichibello.com/?feed=rss2&p=1053 0 ATT – “SOCIAL NETWORK” 01 – Character Design + Styleframes http://www.chichibello.com/?p=1021 http://www.chichibello.com/?p=1021#comments Mon, 04 Jul 2011 08:05:18 +0000 admin http://www.chichibello.com/?p=1021 Styleframe and Character Designs for ATT Character spots. w PandaPanther.

 

]]> http://www.chichibello.com/?feed=rss2&p=1021 0 ATT “SOCIAL NETWORK” 02 – Styleframes http://www.chichibello.com/?p=1031 http://www.chichibello.com/?p=1031#comments Mon, 04 Jul 2011 08:04:53 +0000 admin http://www.chichibello.com/?p=1031 Styleframe Design (Chi-Chi Bello + JungEun “JJ” Kim) for ATT Character spots. w PandaPanther.

]]> http://www.chichibello.com/?feed=rss2&p=1031 0 TRTLBOT – “Brand Relaunch” + Messaging http://www.chichibello.com/?p=1007 http://www.chichibello.com/?p=1007#comments Mon, 04 Jul 2011 07:54:07 +0000 admin http://www.chichibello.com/?p=1007 Ongoing Brand Strategy + Management and Consumer Messaging for LA-based eco-friendly startup’s identity  w TrtlBot.

]]> http://www.chichibello.com/?feed=rss2&p=1007 0 POPTARTS – “Made For Fun: Dancer 2″ – Character Design http://www.chichibello.com/?p=981 http://www.chichibello.com/?p=981#comments Mon, 04 Jul 2011 07:48:49 +0000 admin http://www.chichibello.com/?p=981 Character Designs for Poptarts “Made for Fun” Dancer-2 spot. w PandaPanther.

]]> http://www.chichibello.com/?feed=rss2&p=981 0