Worked directly with the DCP brand managers of Mickey Mouse Clubhouse to create the next round of “Mickey Mashup”, the product development guides for licensees involved in the global merchandising of this beloved property.

Mickey Mouse Clubhouse is a CGI Animated Interactive children’s television series, incorporating specific learning and development themes designed for kids age 2-7 to stimulate problem solving. Beloved Disney characters like Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto help children “solve a specific age-appropriate problem utilizing basic skills, such as identifying shapes and counting through ten.” The series uses “Disney Junior’s ‘whole child’ curriculum of cognitive, social and creative learning opportunities.”

Disney Consumer Products takes Disney Channel’s consumer enthusiasm and Disney storytelling to the next level with compelling preschool and tween merchandise. Our guidelines inform the following consumer product categories:

Fashion & Home — Apparel, accessories and footwear for infants, teens and adults, and a line of home furnishings and décor for kids and families

Food, Health, & Beauty — A wide assortment of Mickey branded food products

Toys & Electronics — Toys and consumer electronics such as portable DVD players and home appliances

Stationery — Journals, notebooks, pens, and party supplies

Publishing — Activity, coloring and novelty books, comic books, magazines and storybooks