Ongoing Brand Strategy + Management and Creative Direction for final Identity Rebrand + Packaging Design for LA-based iPhone accessories company TrtlBot. TrtlBot.

Trtlbot requested a package redesign for their eco-friendly iPhone cases due to inferior confusing packaging. Distributors and retailers from the 2011 CES and 2011 Natural products Expo refused to stock their products in stores because their current branding and packaging did not meet the packaging standard of current iPhone case competitors.

We worked closely with Trtlbot to define their unique values and communicate those intentions effectively with simple direct writing and clean design for their identity rebrand, retail package and online packaging.

TRTLBT Frustration-free Packaging

Side by Side comparison of old packaging and new packaging