Under Armour ColdGear Infrared 2013 - Dustin Craven #UAMTN from Under Armour Action on Vimeo.

Art-directed the Under Armour ColdGear® Infrared commercial w/ #UAMTN Team Rider Dustin Craven (Mirada LA) and coordinated the deployment of all Holiday 3 Social Media assets across Facebook, Twitter, Instagram, and Google+ with internal social media partners. Assets include both the primary athlete imagery that defined the Holiday 3 ColdGear campaign (Lindsey Vonn, Willie Robertson, US Men’s Four Man Bobsled National Team, and Shani Davis), as well as the supporting social media “behind the scenes” photography and animated gifs.

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